Lam International Technology has a partnership with ZIIOT (Zhongguancun Industry&Information Research Institute of Two-dimensional Code Technology) to introduce the use of individual UTC QR Code for individual packages of food products imported into China.
1. QR Code is a MUST in China
Chinese mobile phone netizens: 817 million --------- 80% of the world
Mobile payment users reached: 583 million
Offline payment scenarios: 463 million netizens had gone offline
Expected market valuation(by 2020) more than 1 trillion RMB.
The penetration rate of QR codes in China reached 63.9% in 2017.
Expect to exceed 80% by end of 2019.
2. QR Codes Use is Part of the Daily Life in China
3. Global regulation of QR codes
As the world now tends to develop the use of dynamic QR codes to track products, it is essential that QR codes can circulate globally and conform to global industry standards. This is similar to when web addresses were first created and the world had to recognize the standards set by ICANN (Internet Corporation for Assigned Names and Numbers).
ICANN is responsible for registering websites and for keeping track of all websites in the world.
ZIIOT has a similar function to ICANN. By managing the UTC center, it records all QR codes worldwide.
UTC: Unified QR Code Marking Registry
ZIIOT led the establishment of the UTC in order to promote the global use of the QR Code standard system.
The UTC is an organization that provides registration, resolution, authorization, and evaluation services for QR code identification for users worldwide.
UTC is the authorized organization responsible for maintaining and upgrading the QR code identification and universal coding system, and is responsible for the registration management, application upgrade, and authorization evaluation of the global "MA" QR code.
This marks the establishment of a unified coding system and a unified registration service system for global QR codes.
4. ZIIOT's Role in China's Implementation of Global QR Code
5. ZIIOT 's Official Appointment by the Chinese Government as China's Global QR Code Issuer
6. Government Policy
On January 12, 2016, the General Office of the State Council issued the "Opinions on Accelerating the Construction of Traceability System for Important Products" (State Office issued [2015] No. 95): by 2020, the proportion of enterprises using information technology to build traceability systems for important products such as edible agricultural products, food, drugs, agricultural production materials, special equipment, hazardous products and rare earth products has increased significantly.
The scale of the phone netizens and the penetration rate of QR Code from 2013 to 2017（unit：100 million，%）
The first global Issuer of two-dimensional code in China is established
Global Two-dimensional Code Registration
and Issuance Organization is established
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